• Megnity
• March 11, 2025
• Salesforce
• 0 Comments

As enterprises increasingly integrate AI-driven automation and data platforms with Salesforce, understanding about the right underlying data infrastructure becomes crucial for the overall Enterprise Architecture. Snowflake and Databricks are two leading platforms, each offering unique advantages for AI, data engineering, and analytics. We at Megnity based on our experience and expertise, provide an unbiased comprehensive point of view outlining when …

• Megnity
• February 24, 2025
• Salesforce
• 0 Comments

In today’s fast-paced technological landscape, AI is a critical tool for driving efficiency, innovation, and competitive advantage. As product development evolves from Minimum Viable Product (MVP) to Minimum Viable Experience (MVE) and now to the Minimum Automated Concept (MAC), the focus has shifted towards more sophisticated and efficient validation methods. MAC prioritizes automating core functionalities to streamline operations, reduce manual …

• Megnity
• January 17, 2025
• Salesforce
• 0 Comments

In today’s business landscape, Customer Experience (CX) has emerged as a pivotal factor in determining organizational success. The advent of Artificial Intelligence (AI) has revolutionized CX by enabling the deployment of AI Agents that deliver seamless, efficient, and personalized interactions.  What is Customer Experience (CX)?  Simply put, Customer Experience is how customers feel about a brand based on all their …

• Megnity
• August 14, 2024
• Salesforce
• 0 Comments

Nonprofits face a data deluge. Donor information, volunteer hours, program results, and finances overwhelm many organizations. This data can inform strategy, improve operations, and boost impact, but often remains untapped. Outdated systems, manual work, and data silos hinder decision-making. Nonprofits often operate blindly, unable to measure impact or allocate resources efficiently. This data disconnect is especially harmful in donor management. …

• Megnity
• April 7, 2024
• Salesforce
• 0 Comments

The financial services industry sits on a mountain of data. From customer transactions, investment histories, investment preferences and more. Financial institutions have a wealth of information at their fingertips. This data deluge offers a golden opportunity to personalize financial services, tailoring products and recommendations to each customer’s unique needs.  Yet, many institutions struggle to translate this data into truly personalized …

• Megnity
• March 21, 2024
• Salesforce
• 0 Comments

ECHO: Extracting customer habits, optimising outreach In the fast-paced world of e-commerce, where transactions unfold at the speed of a click delivering personalized customer experiences has become a top priority for businesses striving to stand out in a crowded marketplace. Despite the vast array of products and services available, many online retailers struggle to tailor their offerings to individual preferences. …

• Megnity
• March 19, 2024
• Salesforce
• 0 Comments

Unifying customer data for personalised Customer Commerce Experience Over the recent years more and more customers are moving towards online shopping and E-commerce business are playing catch up with the customers to provide them personalised 360 customer experiences. With the industry pegged to explode many businesses unfortunately are still struggling with a multitude of challenges that can impede growth and …

• Megnity
• March 13, 2024
• Salesforce
• 0 Comments

Feeling Overwhelmed by Salesforce Data? There’s an AI Assistant for that: Introducing Einstein Copilot.   Are you one of those business leaders who have successfully implemented Salesforce to run your business processes? As years passed do you see that your business is losing touch with your customers and falling behind the competition as you find your team members are;   If you …

• Megnity
• March 1, 2024
• Salesforce
• 0 Comments

Salesforce Data Cloud has Data Explorer which acts as a great entry for users to explore the data ingested from different sources. It is a great tool that allows users to explore and analyse data from various sources. It allows users to do the following;  However great this be Data Explorer falls short of the usability because of the default …

• Megnity
• February 19, 2024
• Salesforce
• 0 Comments

Data is the new gold to tap into for any business, especially in the real estate industry, where customer preferences, market trends, and operational efficiency are crucial for success. However, many real estate firms face significant data challenges due to data silos, outdated data, data unification issues, and insufficient business intelligence. These challenges hinder the sales process, the time-to-market for …